한국공예디자인문화진흥원

Construction of Craft Distribution Network

Purpose for work
  • Establishing a multi-faceted support system that promotes the distribution of crafts.
  • To expand the craft market, support the sales of crafts through both online and offline distribution networks
Participants
  • Online Distribution Support:: Developers, manufacturers, or craftsmen who wish to distribute and sell crafts on online platforms.
  • Offline Distribution Support:: Craftsmen participating in the KCDF project or craftsmen participating in major exhibitions or fairs at home and abroad.
Details
  • Online distribution support
    • - KCDF designated to support domestic online crowd-funding and distribution platforms four or more
  • Offline distribution support
    • - Supporting the development of a distribution market for crafts, including the exhibition, auction, sale, and transportation of domestic and international offline craft-related platforms designated by the KCDF
  • Cooperation Platform
    • - (Domestic) K-Auction, Printbakery, etc
    • - (Foreign) Rossana Orlandi Gallery (Milan, Italy)
Promotion schedule
  • Support for online distribution of crafts
    • - (January to February) Establishing detailed plans and announcing application guidelines
    • - (March to April) Application forms accepted, selection screening, and announcement
    • - (May to June) Preparing to enter the online distribution platform
    • - (June to December) Entrance and operation agency, promotion and marketing support by platform, etc
  • Offline distribution support
    • - (January to March) Select writers and prepare for distribution by platform
    • - (April) Entry and promotion of overseas distribution platforms, etc
    • - (September to December) Domestic distribution platform entry and promotion, etc
Promotion
공예주간 사업연혁(성과) 2021년, 2022년 정보를 제공하는 표
Year 2022
  • Support for online distribution of crafts
    • - Support for distribution of 395 products with 28 companies
    • - Five platforms in Korea: Naver, IDUS, and SSG.COM, tumblbug, ten by ten
    • - Production of online promotional content, promotion support, product photography, etc
    • - Support for entry fees, operation of platform planning exhibitions 7 times, product registration agency, order or delivery management, etc.
  • Support for offline distribution of crafts with a total of 4 locations, 32 teams
    • - Special exhibitions/auction/selling exhibitions such as K-Auction, Print Bakery, Local(ex. Paju) Art Fair, and Craft Trend Fair 4 times in total
Year 2021
  • Online distribution support for crafts: 60 products with 32 companies on distribution support
    • - Four platforms in Korea and abroad: Naver Art Window, IDUS, and SSG.COM, PINKOI
    • - Production of online promotional content, support for promotion, product photography and production of detailed pages, etc.
  • Operation of 2 offline distribution support locations: 4 planned exhibitions or auction events in total
Inquiry

Contact the Craft Business Team at Craft Division at 82-2-398-7942